What i do
Defining the user's story
Understanding and defining the user’s needs & wants, their frustrations & motivations. I communicate the findings to the team to build the requirements.
Starting from user flows to wireframes, content strategy and information architecture all the way to prototyping to test the concept, user journey and functionality.
My process is creating screens and applying high detail UIs. With my toolkit, I have managed excellent collaboration between international teams.
I understand the developer’s language and the business language. I have effective communication skills and a positive attitude approach to problems.
My role is throughout the design process. I work in a non-linear way and I enjoy agility as a workflow and as a state of mind.
Either as a facilitator or as a participant I consider co-creation as the cornerstone of collaboration and innovation.
I uploaded my first website back in 1999 with the help of Dreamweaver’s manual. Back then I was just fascinated by the idea and the possibilities I could imagine of the web. I pursued my education on technology starting from software engineering but ending up discovering my passion in design and communicating with the user.
For the last year, I have been very passionate about AI/ML on the new possibilities and discoveries they are opening up in the UX field .